Category Archives: Multimedia

Smashing Magazine

Do you intend to follow all 10 tips that Smashing Magazine suggests? Why or why not? Also, make sure to explore the “40+ beautiful personal portfolio websites.” Which sites are your favorite and why? What would you need to learn/know in order to make this type of portfolio?

 After reading all 10 tips that Smashing Magazine suggests I plan to follow most of the tips to create a user-friendly website that showcases my work and allows me to create an online presence. Some of my favorite tips from this article, include remembering that your personal portfolio website is all about you, so you want to create it in a way that makes it easy for your readers to follow and to help your readers understand your brand. In order to perfect my site, I need to learn more about how to link my works to my portfolio, create a more eye-catching logo, and come up with a more user-friendly navigation.

After reading this article, here are a few must- haves for my site:

  • A logo- I believe a logo is the first thing your readers see, so I want to include a colorful, eye-catching logo on the top left. My logo will allow my readers to understand the purpose of my site and what it entails.
  • An about me- This section is an essential so I can tell my readers a little more about me. I believe when you allow the audience to get to know you better it helps build trust and credibility.
  • Contact/Social media links- This page will include my email, as well as links to my various social media platforms and the link to my fashion, beauty, and lifestyle blog. This way I can keep in touch with my readers.
  • Portfolio- I want to add this section to my site to highlight my favorite works and what I think people will be interested in reading. I want to include high-quality images and links to each work so it will be user-friendly.
  • Blog- Of course, I want to link to journalism course blog because this blog features a variety of assignments from past journalism classes. I would also like to have a special tab to link to LivForStyle, so my readers can see the other side of me, the fashion blogging side.

Some of my favorite sites include:

  • The Things We Make (Mike Kus)- Love the use of colors and simple logo. Love the easy navigation bar. The home page is simple, with an about me and a featured work column.
  • Toby Powell- Love the black and grey color scheme. Like how his about me is on the home page with links to the various sections of his site. I also like the Twitter section under his logo.
  • Design Moves Me (Roy Vergara)- Like the latest project section on the top. Like how his about me is below his logo
  • Chirag Solanki- Love how simple the home page is and then it invites your reader to click on the various sections. Love the logo and color scheme.

 

 

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Project #3 Proposal

My literacy narrative will focus on my favorite communicative mode, the linguistic mode. I plan to produce a 2-3 minute video using iMovie to explain to my peers how I became literate in reading and writing and the special way that I became literate, which ultimately has inspired me today and my future career choices. My literacy narrative will be about my love for coloring, reading art and fashion related books, and reading drawing books to exercise my drawing and sketching skills. My choice of books at a young age made me realize the importance of art and how I can express my thoughts and feelings through my art work.

In the beginning of my video, I plan to use photos of me as a child that show my love for reading, drawing, and fashion. I also plan to show clips of my favorite books when I was a child and use voiceover to describe why they were my favorite books.

Towards the end of my video, I will use voice over to explain how my love for art and fashion since a young age inspired me to create my very own YouTube channel and launch my fashion blog. I will include snippets and clips from my YouTube channel and blog to show how I use pictures and sketches to write about my favorite trends, my unique fashion style, the 411 in fashion news, and so on. Now my written words on my blog and spoken words on my channel allow me to communicate with my audience and talk about a topic that is important to me.

I hope my video will show my peers that my choice of art books at a young age fueled my creative side and inspired me to launch my YouTube channel and blog. When most of my childhood friends were reading Harry Potter, I was reading fashion history books and sketching dresses; however this genre of books made me who I am today (very creative and use art as a form of expression) and have motivated me to pursue a career in the fashion world.

Multimodal Annotated Source List

Blog Post #6

Part 1:

 Source 1:

  • Author- MTV
  • Title- We stand with @iiswhoiis. Learn more at mtv.com/news. #FreeKesha
  • Publication- MTV’s Instagram account
  • Web address- https://www.instagram.com/p/BCGSTu6H9Hb/?taken-by=mtv
  • Asset- Instagram photo of Kesha
  • Summary- MTV showed their support of Kesha by using linguistic and visual models, which included the design choices like contrast and proximity. By MTV posting a photo of the artist with the caption “We stand with Kesha” and using the hashtag #FreeKesha, the company is obviously supporting Kesha.

Source 2:

  • Author- Lena Dunham
  • Title- Why Kesha’s Case Is About More Than Kesha
  • Publication- Lenny Letter
  • Web address- http://www.lennyletter.com/politics/a275/why-keshas-case-is-about-more-than-kesha/
  • Asset- A snippet a very important and powerful paragraph from Lena’s blog.
  • Summary- By using a portion of Lena’s blog post, her written worlds will perfectly describes Kesha’s issue and the issue with music contracts, in general.

Source 3:

  • Author- Lady Gaga
  • Title- Free Kesha
  • Publication- Lady Gaga’s Instagram account
  • Web address- https://www.instagram.com/p/BCL9_ibJFLG/?taken-by=ladygaga
  • Asset- Lady Gaga’s Instagram photo of Kesha and herself.
  • Summary- Similar to MTV, Lady Gaga showed her support of Kesha by using a visual model, including emphasis and proximity. Lady Gaga’s photo shows that her, along with other celebrities, agree with Kesha’s decision to break her contract with Sony.

Source 4:

  • Author- James Griffiths
  • Title- Luke breaks his silence, denies Kesha’s allegations of rape and abuse
  • Publication- CNN
  • Web address- http://www.cnn.com/2016/02/23/entertainment/dr-luke-twitter-kesha/
  • Asset- The video clip of Kesha singing “Amazing Grace.”
  • Summary- This multimodal text uses the aural, gestural, visual, and linguistic mode. Since it is a video, it really focuses on Kesha’s beautiful singing voice and her choice of song so her fans will be inspired to fight with her.

Source 5:

  • Author- Maura Johnston
  • Title- Kesha and Dr. Luke: Everything You Need to Know to Understand the Case
  • Publication- Rolling Stones
  • Web address- http://www.rollingstone.com/music/features/kesha-and-dr-luke-everything-you-need-to-know-to-understand-the-case-20160222
  • Asset- The picture of a group of Kesha’s fans protesting outside of Sony Music Headquarters.
  • Summary- This picture uses the visual mode to show that Kesha’s fans support her during this tough time. This picture shows Kesha’s fans holding up signs and expressing their frustrations throughout their facial expressions and body gestures.

Part 2-

 Source 1:

  • Asset- Fair Use. The work is being used for educational purposes and commentary. Also using only a small portion of MTV’s Instagram account.

Source 2:

  • Asset- Fair use. Hearst or Hearst licensors owns all content; however, a small amount of information can be used for educational purposes.

Source 3:

  • Asset- Fair use. The working is being used for educational purposes, also I am only analyzing one photo out of Lady Gaga’s 1,900 photos on her Instagram account.

Source 4:

  • Asset- Personal video of Kesha uploaded to CNN. CNN’s privacy policy and terms of use information has been updated in 2015. Might need to ask permission from the author of the article to use Kesha’s video for my analysis and project.

Source 5:

  • Asset- Fair use. Rolling Stones allows readers to use a small portion of their work for non-commercial use, such as for education purposes or commentary.

 Part 3-

Source 1:

  • MTV (MTV). “We stand with @iiswhoiis. Learn more at mtv.com/news. #FreeKesha.” February 2016. Instagram

Source 2: Dunham, Lena. “Why Kesha’s Case Is About More Than Kesha.” Lenny Letter. 23 Feb. 2016. Web. <http://www.lennyletter.com/politics/a275/why-keshas-case-is-about-more-than-kesha/&gt;.

Source 3:

  • Lady Gaga (ladygaga). “Free Kesha.” February 2016. Instagram

Source 4:

Source 5:

 

 

 

 

Sample Web Texts Analysis

Blog Post #5

Persuading People To Recycle (Ali)

 Pros:

  • Like the use of several shades of green, considering the color green is associated with recycling.
  • Like how Ali emphasizes the “Easy as 1,2,3” by having the readers click on the numbers to view her multimodal texts and her analysis.
  • More interactive than Marcus and Shannon’s project.
  • Like the use of the font size, to really emphasize her project topic.
  • Love the use of a bold font to emphasize important words and key ideas.
  • Appreciate the back button on each page so the reader can easily go back to the main page and continue to browse the project.
  • The use of the arrows made her analysis easier to understand.
  • The use of key words, like emphasis, color, sequence, contrast, and so on made her analysis easier to understand.
  • Great choice to include a page about the project, a page that listed her sources, and a page that included her conclusions from project.
  • Like how Ali linked her main web portal, so her readers can check out more of her work.

 Cons:

  • NO cons!
  • Ali’s project was amazing and I have been inspired to model my project in a similar way.

 ** I plan to place the photo of my multimodal text in the center and use arrows to guide my readers. I would like to include a brief summary of my analysis for that specific multimodal text on the top of the page to give my readers a preview of what they will be reading. I also would like to split my analysis in sections, like emphasis, contrast, organization, proximity, and so on.

 

Gaming News Websites (Marcus)

 Pros:

  • Similar to Shannon, I like how Marcus has a home tab where he describes his topic and the purpose of his project.

 Cons:

  • Could have experimented more with different colors and fonts.
  • Should have a better title for his project, so his audience knows what they are about to read.
  • Had to scroll sideways to view his last two multimodal texts. Each tab did not fit on the full screen.
  • Less interactive than Ali’s project.
  • Lengthy paragraphs, which made it hard for me to stay focus. I would have liked to see more visuals, like arrows, to help prove the point.

**I plan to have a home tab where I describe my topic, why I chose the topic, the importance of the topic, as well as instructions for my readers so they know how to access each multimodal text. I also plan to have separate pages for each multimodal text, which will allow my readers to focus on the analysis of each text separately.

Anti-Fracking (Shannon)

Pros:

  • Like how she had a page describing her topic, defining anti-fracking, and what multimodal texts she chose to analyze. This page gave the readers an introduction about her project. Below she linked the project page, where you will find the five multimodal texts and her comments.
  • Like the New York City skyline as her background, considering her topic is about Political Environmental Campaign against New York’s Anti-fracking.
  • The white text against the black background makes it easy to read and allows the words to stand out.

Cons:

  • Everything, including the text and photos were centered, making it harder to read and follow.
  • Should have changed the font or color of each multimodal text title to really have each section stand out and make the reader see that it is a different model she is commenting on.
  • Similar to Marcus’s project, their was large blocks of texts that could have been broken up with the use of more visuals to make it more appealing to the audiences’ eyes and easier to read.
  • Less interactive than Ali’s project.

**I also plan to organize my page with the image or clip along with my comments below the multimodal text.

#FreeKesha

#FreeKesha

1035x689-GettyImages-511278148

Topic:

  • Recently, the twitter hashtag #FreeKesha has gone viral after the public learned that famous, pop singer, Kesha is trapped in a recording contract with Sony. Last week, the judge denied Kesha’s release from the recording company, even though Kesha wants to end her contract with Sony Music Entertainment because she claims her producers have sexually abused her for years.
  • For this project, I would like to investigate her trial, how society is reacting to her decisions, why artists have a hard time withdrawing from a contract, and when Kesha will be allowed to record new music or if she can even record in the future.

 

Purpose:

  • To learn more about the recording industry and the unethical side of these recording companies. Also to get the public aware of the idea of “the fine print” of these contracts and how it can harm the artist and/or company.

 

Research strategies:

  • Learn more about how Kesha’s fans and popular celebrities, including Taylor Swift, Lady Gaga, and Kelly Clarkson have voiced their support on social media sites.
  • Learn more about why the judge declined Kesha’s freedom from Sony Music Entertainment.
  • Learn more about the next steps in Kesha’s trial.
  • Learn more about the affects of Kesha’s trial and how it can impact the music industry and future recording deals.

 

Multimodal texts:

  • https://www.instagram.com/p/BCGSTu6H9Hb/?taken-by=mtv
  • MTV showed their support of Kesha by posting a photo of the artist with the caption “We stand with kesha” and using the hashtag #FreeKesha.
  • Modes- This multimodal text uses the linguistic and visual modes by showing a black and white photo of Kesha with a few parts of the photo in color, including her signature eye makeup look and the phrase “free Kesha.” By only including a few words on the photo, it really allows the headshot of Kesha and the hashtag to be the main focus of the photo.
  • Design- This multimodal text uses specific design choices, including contrast, which is the difference between elements so one element can stand out from another, and proximity which is how close elements are placed to each other.
  • http://www.lennyletter.com/politics/a275/why-keshas-case-is-about-more-than-kesha/
  • Celebrity, Lena Dunham, used her blog to write an article about her response to the Kesha trial. Her well-written article showed her fans that Lena supports Kesha and is advocating for a positive change in the recording industry.
  • Modes- This multimodal text uses the linguistic, visual, and spatial modes. Lena’s layout of her blog post reads and is laid out like a newspaper article, relying heavy on words, little color, and only a few photos. Her word choice and delivery of her written text emphasizes her support for Kesha.
  • Design- This multimodal text uses specific design choices, including emphasis, organization and alignment. The written words are arranged and aligned in a certain way for the readers’ eyes to move in a certain direction so they can follow along with the story and be able to click on any additional links to find out more information.
  • http://www.cnn.com/2016/02/23/entertainment/dr-luke-twitter-kesha/
  • Modes- This multimodal text uses the aural, gestural, visual, and linguistic mode. Since it is a video, it uses sounds, tone of voice, volume of sound, body language, and facial expressions to educate the readers on the #FreeKesha movement.
  • Design- This multimodal text uses specific design choices, including emphasis, organization, and proximity to provide the audience with the facts surrounding Kesha’s court appearance.
  • http://www.cnn.com/2016/02/23/entertainment/dr-luke-twitter-kesha/
  • Modes- This multimodal text uses the aural, gestural, visual, and linguistic mode. Since it is a video, it really focuses on Kesha’s beautiful singing voice and her choice of song so her fans will be inspired to fight with her.
  • Design- This multimodal text uses specific design choices, including color, proximity, and contrast. By Kesha recording a very up close video of her singing, she connects with her audience and wants them to feel her pain.
  • http://assets.rollingstone.com/assets/2016/media/229227/_original/1456177687/1035×689-GettyImages-511278148.jpg
  • Kesha’s fans are pictured protesting Sony Music Entertainment outside of the New York State Supreme Court
  • Modes- This multimodal text uses the visual and gestural mode. Since this is a visual photo, it shows Kesha’s fans holding up signs and expressing their frustrations throughout their facial expressions and body gestures.
  • Design- This multimodal text uses specific design choices, including contrast, color and proximity. The fans are photographed in a way that their faces, bodies, and posters can be seen. Also the variety of colors, can tell the audience that most of Kesha’s fans are creative and colorful, just like her personality.

How Rhetoric Can Help Us See

Multimodial vs. Multimedia 

As defined in A Guide To Making Multimodal Projects, multimodial is a combination of the words multiple and mode. A mode is a way of communication, such as words or images. Multimodial describes how we combine many different ways of communicating in everyday. In contrast, I believe multimedia simply describes the form or medium of the text, like a poster, a blog, a magazine, a book, etc. Whereas, multimodial is how the text is being communicated. Multimodial includes five modes, including linguistic, visual, spatial, aural, and gestural.

 

Process! (pp. 11)

For this exercise, I visited the website of my favorite retail store, Urban Outfitters. While viewing the website, I payed close attention to the way spatial mode is being used on their site. Spatial mode describes how a text is arranged and organized and proximity between people or objects. Spatial mode is important because it can grab the readers’ attention and help the readers read the text.

When I entered the home page of Urban Outfitters’s website, my eyes were automatically drawn to the large rectangular box that occupied most the of page’s space. In this rectangular box was bright colors and information about their winter sale. This box also included a link to shop all the sale items.

The elements on the page are laid out using small, square blocks. In each block there is different information about their products and sales, as well as a link to take the reader to that specific page. The bottom of the page includes two larger rectangular blocks that showcase how their customers style their clothes.

I personally like how Urban Outfitters used the blocks for their layout because it allows me to get a glimpse of all their products and provides me with essential information, like discounts and the season’s trends. I also like how they have a menu on the top so you can go directly to the section you are looking for, whether that is women’s clothing, men’s clothing, music, or home decor.

If the information on top of the page was suddenly swapped with the information on the bottom of the page, the top of the page would be less visually appealing. The bottom of the page consist of the information that most customers are not really interested in, like the privacy policy and the terms of use.

Process! (pp. 31)

For this exercise, I decided to analyze the university home page of the Fashion Institute of Technology. While reviewing the website, I noticed that the intended audience is most likely high school students or adults who want to pursue a career in the fashion and design industry. I believe the university is trying to appeal future students and showcase the university’s classes and extracurricular activities. The secondary audience can be parents or guardians looking for more information about the school and if it is the right fit for their child, spouse, or loved one.

By featuring a full page slider highlighting current exhibitions, awards, and programs, the school is using that text to show candidates that this school is the perfect choice for those who want to learn more about fashion and design. They invite future students to visit their school and the exhibitions to show how talented all the students are who attend the Fashion Institute of Technology.

For the most part, the website relies on images and videos to hook their audience and persuade students to apply to their program.