Monthly Archives: January 2016

How Rhetoric Can Help Us See

Multimodial vs. Multimedia 

As defined in A Guide To Making Multimodal Projects, multimodial is a combination of the words multiple and mode. A mode is a way of communication, such as words or images. Multimodial describes how we combine many different ways of communicating in everyday. In contrast, I believe multimedia simply describes the form or medium of the text, like a poster, a blog, a magazine, a book, etc. Whereas, multimodial is how the text is being communicated. Multimodial includes five modes, including linguistic, visual, spatial, aural, and gestural.


Process! (pp. 11)

For this exercise, I visited the website of my favorite retail store, Urban Outfitters. While viewing the website, I payed close attention to the way spatial mode is being used on their site. Spatial mode describes how a text is arranged and organized and proximity between people or objects. Spatial mode is important because it can grab the readers’ attention and help the readers read the text.

When I entered the home page of Urban Outfitters’s website, my eyes were automatically drawn to the large rectangular box that occupied most the of page’s space. In this rectangular box was bright colors and information about their winter sale. This box also included a link to shop all the sale items.

The elements on the page are laid out using small, square blocks. In each block there is different information about their products and sales, as well as a link to take the reader to that specific page. The bottom of the page includes two larger rectangular blocks that showcase how their customers style their clothes.

I personally like how Urban Outfitters used the blocks for their layout because it allows me to get a glimpse of all their products and provides me with essential information, like discounts and the season’s trends. I also like how they have a menu on the top so you can go directly to the section you are looking for, whether that is women’s clothing, men’s clothing, music, or home decor.

If the information on top of the page was suddenly swapped with the information on the bottom of the page, the top of the page would be less visually appealing. The bottom of the page consist of the information that most customers are not really interested in, like the privacy policy and the terms of use.

Process! (pp. 31)

For this exercise, I decided to analyze the university home page of the Fashion Institute of Technology. While reviewing the website, I noticed that the intended audience is most likely high school students or adults who want to pursue a career in the fashion and design industry. I believe the university is trying to appeal future students and showcase the university’s classes and extracurricular activities. The secondary audience can be parents or guardians looking for more information about the school and if it is the right fit for their child, spouse, or loved one.

By featuring a full page slider highlighting current exhibitions, awards, and programs, the school is using that text to show candidates that this school is the perfect choice for those who want to learn more about fashion and design. They invite future students to visit their school and the exhibitions to show how talented all the students are who attend the Fashion Institute of Technology.

For the most part, the website relies on images and videos to hook their audience and persuade students to apply to their program.